Tobacco company under fire over plain packaging

Tobacco company under fire over plain packaging

British American Tobacco Australia  is coming under investigation over possible breaches of the Australian federal governments new plain packaging laws.

From October 1st it became illegal to produce cigarette packaging in breach of the new plain packaging legislation, and six brands are already being investigated over possible breaches. 

The cigarette’s in question have three letter words stamped at the top of each cigarette, and the department is investigating whether this is classed as a form of advertising.

Under the new laws, individual cigarettes are allowed to be branded with an alpha-numeric code, as long as it makes no reference to the company producing the product.

A professor from Sydney University, Simon Chapman, says potential breaches are not surprising as the legislation is so new.

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Libby Dreyer
Libby Dreyer 1729 posts

Libby has worked as a Senior Journalist at National Radio News since February 2011. She graduated with a Bachelor of Journalism from the University of Canberra in December 2010.

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