Council To Debate Logo Dilemma

Council To Debate Logo Dilemma

By Erin Archer 


Bathurst residents have spoken out about their council’s ideas, on what the new logo for the city should be – and they’re not happy.

The move to create a selection of new logos for Bathurst was brought on following negative community feedback about the original proposed logo and tagline.

In a media release on December 1, mayor Graeme Hanger said it was clear to council that the community wanted more involvement in the process, and they were keen to oblige.

Residents have until the 11th of this month to have their say on the new proposed logos, however according to community members who have made their voices heard via social media, not many are on board with any of the ideas.

photo: Bathurst Council


The general vibe on the council’s Facebook page, was that the community was unimpressed with all three of the logos, and felt it could put forward better ideas, some of whom did.

The council haven’t yet decided on what  it  plans on doing about the logo debacle, and it’s expected the decision will be made at the next ordinary council meeting on Wednesday.

One councillor who seems to agree with local residents on this issue, is Ian North who admitted council hadn’t ‘hit the mark’ when it came to the new logos.

He said he will be making it clear at the meeting next week, that they shouldn’t be accepting any of them, and should instead put forward the idea to give Bathurst residents creative control.

“I guess they’ve [council] done all the hard work up until this point… so I thought maybe they can come up with two better, but I really don’t think they’ve done it and as a result I think we need to look at other options.”

Cr North said while he will try and push for a competition of sorts, where the community can put forward their own ideas for the new logo, but admits he’s not sure how much support he will have.

Speaking to 2MCE Local News, he said council would benefit from putting the idea out to Bathurst residents.

A Facebook page called “Brand Bathurst” has been set up to which describes itself as a community initiative to promote and share ideas to get ‘brand’ Bathurst right, and numerous people have put forward their own ideas on what the new face of the city should be.

Wednesday’s council meeting will likely see a decision made on this debate, and Cr North will be pushing to make sure Bathurst residents are part of the process.

“We’ve got to encourage our people to be part of a process that is selling our town, and at the moment I think we’ve kept them too far out of it,” Cr North said.


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About author

earche04 70 posts

Erin joined the NRN team straight after graduating from a Bachelor of Communications (Journalism) at Charles Sturt University in 2016.

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