Back to the Drawing Board for Bathurst Branding

Back to the Drawing Board for Bathurst Branding

The much discussed Bathurst Branding was the main topic on the table at last night’s Bathurst Regional Council meeting.

BY MADDISON LANGLEY

Last night’s council meeting saw the controversial Bathurst branding design up for discussion.

The Design, which was chosen by BRC’s Tourism Reference Group, was a key feature of the Bathurst Destination Management plan. But since its unveiling last month has induced a mixed response, particularly regarding the slogan, ‘forever young‘.

 

The Bathurst branding, particularly the logo and tag-line, has induced controversy since its unveiling last month.

 

Councillor Monica Morse and Cr Ian North both lodged a notice of motion calling for the roll-out of the Bathurst logo and tagline to be deferred, “pending a report on the directional options of the branding.”

Cr Morse said a majority of councillors were unanimous in their agreement to table the current branding and would look to source additional brand design options.

A suggestion made at the meeting last night, reiterated calls by councillors Jess Jennings and Bobby Bourke for council to seek “two additional redesigned logos and two additional redesigned tag lines” to go before council for consideration.

Cr Morse said it was also suggested that if the proposed two additional design requests were approved, the preferred option would be put on display so local residents could have their say.

 

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earche04
earche04 70 posts

Erin joined the NRN team straight after graduating from a Bachelor of Communications (Journalism) at Charles Sturt University in 2016.

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