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JB HI-FI on Women in Leadership & Local Competition

Written by: Nikki Bates

With the opening of JB Hi-Fi late last week, there has been much discussion around town on the competition this electrical giant will bring to Bathurst.

Good news for the Central West with the store creating 32 new jobs whilst also promoting women in leadership. Store Manager Sarah LeFerve believes opening day was successful with sales hitting ninety thousand dollars.

“So far the experience in Bathurst has been pleasant with such a great team, and I think we will be a standout store for a country town”, says LeFerve.


(Store Manager, Sarah LeFerve with customers. Image by Nikki Bates)

With Sarah starting in the company 10 years ago, she is currently the only female in management within the Central West region.

JB Hi-Fi’s major competitors are currently Harvey Norman, David Jones, Myer, and Big W. However, after JB Hi-Fi bought The Good Guys last November, Bathurst store manager, Shane Ryan says they are not competitors.

“The Good Guys white goods department will be the company’s strength when it comes to selling. JB Hi-Fi sells more in its software and IT departments, so I don’t think there is going to be much difference between what store gets more foot traffic, I haven’t noticed a difference out our store yet” says Mr. Ryan.

The locals seem to be welcoming the new store with open arms, with local university student Emily Aboud praising their arrival.

“I’m really excited, as it brings more foot traffic to the centre, and is definitely something Bathurst needed”, says Miss Aboud.